EDUCATION
MS in Marketing, Georgia State University, Atlanta, GA, December 2009
BA in Journalism and Public Relations, Kansas State University, Manhattan, KS, December 1998

PROFESSIONAL EXPERIENCE

Senior Writer, PMG, Vancouver, WA (remote), October 2021-April 2023
PMG is a B2B content marketing and demand generation agency that builds brand and drives demand for tech titans and SaaS innovators.
• Distilled highly technical concepts related to radio access network (RAN) technologies into simple and compelling messages for a Fortune 50 semiconductor company
• Developed subject matter expertise for a Fortune 100 broadband connectivity client, including security solutions (SD-WAN and SASE), managed network services and enterprise collaboration platforms
• Created a high volume of content to meet strategic objectives, including infographics, blog posts and 10 weekly social media posts across two channels
• Provided copy editing and QA to elevate overall quality and ensure accuracy for a variety of client assets

Marketing Communications Lead, Luna Innovations, Blacksburg, VA, August 2018-July 2020
Luna Innovations develops high-performance fiber optic sensing, test and measurement products.
• Directed marketing communications plans and activities for the automotive, aerospace, civil engineering and telecommunications industries
• Developed marketing collateral, including blog posts, white papers, case studies, advertisements and press releases
• Managed website content and social media presence
• Tripled trade show participation while developing additional channels to drive sales leads
• Created and directed digital events and webinars, doubling sales leads in the first half of 2020

Marketing Manager, Onshore Outsourcing, Atlanta, GA, February-July 2018
Onshore Outsourcing uses rural sourcing to grow a highly skilled IT workforce.
• Directed company-wide marketing efforts including strategy, budgeting, planning and project implementation
• Created and maintained all marketing content and sales enablement tools
• Managed lead generation, search and social strategy
• Defined internal communication strategy and published employee newsletter

Marketing Communications Manager, Coforge (formerly NIIT Technologies), Atlanta, GA, June 2016-February 2018
Coforge is a global digital services and solutions provider that powers critical business processes across its core verticals.
• Developed, executed and evaluated content marketing plans for the Americas business unit
• Defined strategy for demand generation across the lead lifecycle for all channels and verticals, including banking/financial services, insurance, travel and media
• Positioned company as a thought and execution leader in digital transformation, internet of things (IoT) and artificial intelligence (AI)
• Directed a sustainable, strategic approach to analyst and advisor relations by collaborating with ISG, Gartner, HFS Research and Aite-Novarica Group

Senior Marketing Manager, Syncron, Atlanta, GA, April 2015-February 2016
Syncron provides cloud-based aftermarket service optimization through inventory, price and order management solutions.
• Managed a six-member global marketing team responsible for marketing automation, lead generation, website and social media
• Scripted and produced videos featuring industrial customer case studies and testimonials
• Created thought leadership content and sales enablement tools, including white papers, case studies, blog posts, presentations, collateral and webinar content
• Managed trade shows, speaking opportunities and public relations

Senior Marketing Manager, Stibo Systems, Kennesaw, GA, July 2013-April 2015
Stibo Systems has the people, technology and multidomain MDM expertise to deliver integrated solutions that empower data transparency.
• Directed company’s participation in 12+ trade shows annually for retail, consumer packaged goods (CPG) and food with a budget exceeding $350,000
• Developed brand-enhancing marketing copy including digital content, byline articles and advertisements
• Created thought leadership collateral for product information management (PIM) and master data management (MDM)
• Managed event execution for Stibo System’s North American operations, including a 250-attendee customer conference and a 150-attendee employee conference